This policy describes how we use cookies and similar technologies on vazren.com and how we implement Google Consent Mode v2 to respect your preferences.
1. What cookies are
Cookies are small text files stored on your device when you visit a site. They allow us to remember useful information such as your language or consent preferences.
2. Categories we use
Essential (always active) for functionality and security; analytics to understand aggregate site usage; advertising for measurement with Google Ads; functional to remember preferences such as the selected language.
3. Google Consent Mode v2
We implement Google Consent Mode v2 with default values set to ‘denied’ for ad_storage, ad_user_data, ad_personalization, and analytics_storage. Google scripts honor your choice: if you do not authorize advertising or analytics, no personalized tracking is performed. We also use ads_data_redaction=true and url_passthrough=true to reinforce privacy.
4. Persistence of your preferences
Your decisions are stored locally in your browser. If you clear local storage or change devices, the banner will appear again to reconfirm your preference.
5. Updating consent
You can modify your choice at any time by pressing ‘Preferences’ in the banner. Each change sends a cookie_consent_update event to the dataLayer to propagate the update to compatible services.
6. Third parties
We use Google Ads (AW-18064110603) and, potentially, Google Analytics 4. These services do not receive advertising or analytics data until you explicitly authorize them.
7. Contact
For questions about cookies write to contacto@vazren.com.